Born in Bucharest, Romania, Yoana Baraschi was raised in a family of artists. Following in the footsteps of her sculptor father, she received her BA in Sculpture. She then moved to Paris where she began her career in fashion, and then on to New York where she was an illustrator for WWD and also designed textiles for various studios. She went on to work in shoe design in Italy, in the import business, and as Design Director for Guess Knitwear. Following her tenure as Creative Director for Betsey Johnson, Yoana launched her own collection in 2002 that specializes in feminine silhouettes with bohemian embellishments and intricate embroideries.