Shades of White Guide

Snow

A crisp white that glows.

Ivory

Natural, warm undertones
like an eggshell.

Cream

A milkier hue with yellow undertones; appears bright in daylight and rich in indoor lighting.

Champagne

A whisper of rosy gold.

Blush

Barely-there rose with an earthy quality, reminiscent of Himalayan pink salt.

Color Notes

A few factors to consider when choosing your gown

Material

Whites appear more one-note on matte fabrics like crepe. Reflective materials like satin are more dynamic; their shimmer accentuates the cool tones in snow and warm tones in ivory, cream, and champagne.

Lighting

Gown colors respond to changes in light—sunlight, indoor light, candlelight—in surprising ways. Snap photos in the gown next to a window, in the middle of a room, and in the dressing room to mimic wedding day lighting.

Lining

A liner gives a unique dimensionality to a gown. Lining of the same hue as the shell lends richness. A darker liner will deepen the color of a white tulle skirt and add contrast to a white lace overlay.

Veil Pairing

A veil can really brighten a look! Opt for one that’s the same shade or one shade lighter than the gown. See our complete guide to veils »

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