Gown & Product info

Q: How do I measure myself?

A: See our general fit guide.

Q: Do you provide alteration services?

A: BHLDN does not offer alterations services. We recommend working with a seasoned tailor who has a background in bridal wear.

Q: Do you offer specific measurements for each item?

A: We provide specific measurements for wedding gowns; look for these on gown product pages. You may also reference our general fit guide.

Q: Which designers do you carry?

A: See our list of designers here.

Q: How often do new products/gowns activate?

A: We receive new product at least once a month. Our largest gown collections typically arrive in August and January. For first word of new product, sign up for BHLDN emails.

Q: What is Dye to Order?

A: Dye to Order is a special collection from Ghost London. Created upon order just for you, each garment goes through a unique process of washing and dyeing.

Q: How long does it take to receive a Dye to Order item?

A: Please allow six to eight weeks to receive your custom garment.

Q: This Watters gown is made to order. What does that mean?

A: Select Watters gowns are carefully crafted upon order. Please note, these gowns ship from Watters, not BHLDN.

Q: How long does it take to receive a made to order Watters gown?

A: Timing varies by gown, but please allow up to 15 weeks.

Q: What are Bespoke Accessories?

A: This is our special collection of artisan-made accessories. These unique pieces are individually handcrafted upon order.

Shop current new arrivals here.

Payment, delivery & returns

Q: How do I make a return or exchange?


  • To return or exchange your gown, a UPS pre-paid Label is included in your shipment. Please note, all merchandise must be shipped back to us, and cannot be returned to a store.
  • To return or exchange all other apparel, accessories, and décor, a USPS pre-paid SmartLabel is included in your shipment.
  • Most returns and exchanges will be processed in approximately 2-3 weeks, depending on your method of return. Please note additional processing delays may occur in some instances.

Click here for details.

Q: What is the BHLDN return policy?


  • Merchandise must be returned within 30 days of delivery for a full refund to your original method of payment.
  • Merchandise must be shipped back to us and cannot be returned to a store.
  • Merchandise must not be worn, altered, or washed, and must be free of stains, pet hair, floor debris, and pin marks.
  • Merchandise must have all tags attached and be returned in original packaging.
  • Gowns not returned in original condition may be refused or subject to a $75 restocking fee.
  • Final sale items may not be returned.

Click here for details.

Q: Do you allow price adjustments?

A: If you have purchased items that are now on sale, we will gladly offer you a one-time price adjustment if you contact us within 14 days of the original date of shipment or in-store purchase. For online or phone orders, please call 1-888-942-4536 from 7 a.m. - midnight EST, seven days a week, or email us at support@bhldn.com. For store purchases, please contact or stop by your local store.

Please note we do not offer price adjustments on shipping charges.

Q: Do I pay for my gown at the time of ordering? Or do you accept partial payment?

A: You must pay the entire cost of in-stock gowns at the time you place your order. You will see an authorization charge at the time you place your order. Authorization charges will be dropped, and your credit card will be charged the full amount as soon as your gown has shipped.

Q: How quickly do your gowns arrive once I've placed my order?

A: If your size is in stock, it will take approximately 5-7 business days for your gown to arrive. If your size is not in stock, you can expect it to ship within 5-7 business days of the estimated ship date that you see noted when you click on your size. For last-minute shoppers or elopers, we also offer expedited shipping.

Q: What are shipping prices and what is your delivery timeframe?

A: Click here for all U.S. shipping information.
Click here for international shipping information.

Q: How will the gown be shipped? Is there a signature required upon receipt?

A: Your gown will be shipped via UPS. We do not require a signature upon receipt of the package. You will receive tracking information when your item is shipped.


Q: Where are BHLDN stores located?

A: Click here for our locations.

Q: How do I schedule an appointment?

A: To schedule an appointment, click here or visit the store page of the location where you wish to make an appointment.

Q: Do I need an appointment for wedding gowns? What about bridesmaid dresses?

A: Yes, you need an appointment to try on wedding gowns. We also encourage you to make an appointment for bridesmaid shopping to ensure optimum service. We recommend calling the store ahead of time if you are shopping for a bridal party of more than five people as we will need to make extra accommodations for your appointment.

Q: What can I expect from an appointment?

A: Once you schedule an in-store appointment, you will be assigned a stylist who will guide you through the gown selection process. At your appointment, you'll receive one-on-one attention for 45 minutes in our private salon area. Your stylist will provide sizing advice, reserve requested samples (when available), and help accessorize your wedding day look.

Q: How far in advance should I book my gown appointment?

A: We recommend that you book your appointment at least 6 months prior to your event date. Our gown styles have limited availability, so if you have found a style that you love, we recommend booking an appointment at your earliest convenience. While the majority of our gowns are available for immediate delivery, planning ahead gives you plenty of time for alterations.

Q: What if I need to cancel my appointment?

A: We have a 24-hour cancellation policy. You will receive a reminder email 48 hours before your appointment. You can reply to the email to confirm or cancel, or you may call the store directly. If we don't hear from you by 5 p.m. the day before your appointment, we will open it up to another bride. Please note most stores have a long wait list of brides hoping for an appointment. We appreciate the courtesy of confirming or cancelling as soon as possible.

Q: What are my options if appointments are fully booked and I want to try on wedding gowns?

A: We recommend calling our stores to be added to a wait list. The store teams will call customers on the wait list as soon as an appointment slot opens.

Q: What should I bring with me to my appointment?

A: We suggest that you bring your own nude or white undergarments. This may include a strapless bra, underwear, and/or shapewear, and shoes at the desired height. You may also want to bring an elastic hairband if you plan to wear your hair up.

Q: What size are your sample gowns?

A: We typically have samples in sizes 4 and 12, but it varies by style. During your appointment, your stylist will assist you with your measurements and provide sizing advice. Most BHLDN wedding gowns are comparative to ready-to-wear sizing.

Q: May we bring a bottle of wine or champagne to celebrate?

A: To avoid spills and maintain the integrity of the product, we ask that you not bring in outside beverages. However, we are happy to provide refreshments upon request!


Q: I don't live near a BHLDN. How can I obtain expert advice?

A: Our styling team offers phone and email consultations! For more infomation click here.

Q: How do I know which size to order?

A: If you are unable to meet with our stylists for an appointment at one of our locations, we recommend getting measured by a professional tailor and using our reference guides to best determine your size. Click here for our general size guide. We also provide specific measurements for wedding gowns; look for these on gown product pages.

Designer Collective Trunk Shows

Q: What is the Designer Collective Trunk Show?

A: The Designer Collective Trunk Shows are limited-time events at BHLDN shops when we bring this very special collection of gowns to stores. When you make an appointment at your local BHLDN shop during the Trunk Show dates, you have an exclusive opportunity to try on the otherwise online-only gowns.

Q: What is the difference between the Designer Collective Trunk Shows and the BHLDN Gown Pop-Up Shops?

A: Our Designer Collective Trunk Shows take place in existing BHLDN shops. During the Trunk Show, our online-only Designer Collective gowns will be available for try on.

Our Gown Pop-Up Shops travel to cities that don’t have a local BHLDN shop; we bring a selection of our most popular gowns to boutique hotels where brides-to-be can get a BHLDN bridal appointment experience.

Q: Where can I see what cities will have a Designer Collective Trunk Show?

A: Check out our events page for a complete list of cities. Don’t see your hometown? Check back soon—you never know where we’ll head next!

Q: The appointments are all booked! What should I do?

A: Don’t fret! Visit the Trunk Show event page to join the waitlist in your city. And of course, you can order your gown anytime at bhldn.com.

Q: How does a Designer Collective Trunk Show appointment work?

A: It runs just like our in-store bridal appointments! For more on what to expect, check out our blog post about how to make the most of your appointment.

Q: Can I try on gowns that are not part of the Designer Collective?

A: Yes! Making an appointment during the Designer Collective Trunk Show simply means that in addition to our regular gown collection, brides-to-be can also try on the online-only collection for a limited time.

Q: What if I want to add or change the gowns on my try-on list?

A: No problem! Just let your stylist know when you arrive for your appointment.

Q: What if I need to change the day or time of my Trunk Show appointment?

A: Please call the store to chat about finding a new appointment time.

Q: How many people can I bring with me to the Trunk Show appointment?

A: Space in our BHLDN shops is limited, so we recommend bringing no more than 3 guests to your bridal appointment.

Q: How long are Trunk Show appointments?

A: Appointments during a Trunk Show are one-hour long.

Q: What size are the gown samples?

A: The sample sizes vary, depending on the designer. Typically, all gown samples are size 12 (sometimes we have size 4 on hand, too). But rest assured, our stylists are pros and use clips to make any size bride-to-be look her best in the gown samples.

Q: Can I take my gown home with me that day?

A: Unfortunately, no, but your stylist will help you place your order when you’ve found the one.

Q: What if I can’t make it to a Designer Collective Trunk Show?

A: Our online shop is open 24/7!

BHLDN Sample Sales

Q: What are BHLDN sample sales?

A: We hold sample sales semi-annually to clear out discontinued product and make room for the next season’s new arrivals. Sample sales are in-store only, and all items are sold as is.

Q: What will be at the sample sale?

A: Our sample sales include wedding gowns and bridesmaid dresses that are slightly damaged due to the wear and tear of daily use in our shops. Most of the dresses are sale or discontinued styles; very few (if any) current styles are included in sample sales. Accessories and décor are not included.

Q: Will all sizes be available?

A: Most gowns will be size 4 and 12, and most bridesmaid dresses will be size 4, 10, and 16.

Q: If I find something I love but need a different size or color, can you order it for me?

A: Unfortunately, no. Sample sale products and prices are available in-store only during the hours specified. BHLDN cannot honor sample sale prices on any other orders or purchases.

Q: How long do sample sales last?

A: Sample sales are held before normal business hours and typically last 2 hours. Check your local shop’s page on bhldn.com for details as hours may vary by location. We are not able to honor sample sale prices outside of the specified time frame.

Q: How many dresses can I try on?

A: There is a limit of 5 items in the fitting room at a time to keep lines moving, but you may return to the fitting room multiple times.

Q: Can I call ahead to see if the style I want will be at the sample sale?

A: Unfortunately, we cannot confirm style availability before the sale.

Q: Can I put an item on hold?

A: We do not allow holds during sample sales; all purchases must be made the morning of the sale.

Q: What if I don’t find anything?

A: If you don’t find your dream dress at the sample sale, we encourage you to book an appointment at bhldn.com/stores!