About Us

Who We Are

BHLDN (Pronounced 'BEHOLDEN') caters to the bride in search of unusually beautiful things.

Brought to you by Anthropologie, we focus specifically on weddings and celebrations with curated collections for the bride, her wedding party, and her guests. Since launching on Valentine's Day in 2011, we've traveled the world in search of emerging designers, heirloom-worthy craftsmanship, and innovative styles that showcase your personality and tell your love story.

What We Offer

Wedding gowns & bridesmaid dresses in sizes 0-26W, with silhouettes, colors & details to suit every side of every bride.

Little white dresses, reception looks, veils, lingerie, jewelry, headpieces & shoes to complete your bridal wardrobe.

Festive, flattering looks for moms, flower girls, & wedding guests.

Décor & gifts for all the celebrations on your calendar (including the big day!).

One-on-one styling services, online and in stores.

Special trunk shows featuring coveted gowns and designers.

Style, beauty, and wedding planning inspiration.

An Instagram filled with dreamy dresses and cute dogs.

The great thing about love is...Everyone Fits!

Discover how BHLDN gowns take shape with our Technical Design Director.

Where to Find Us

In Stores:
Visit us at 21 locations across the United States—we can’t wait to meet you!

Where to Find Us

In Stores:
Visit us at 21 locations across the United States—we can’t wait to meet you!

Pop-Up Shops:
No store near you? See if we’re bringing a BHLDN gown pop-up shop to your city.

Online:
Shop our full collection 24/7 at BHLDN.com.

Online:
Shop our full collection 24/7 at BHLDN.com.

More to Love

BHLDN is part of URBN, a portfolio of global consumer brands. Visit the URBN Investor Relations and Global Community Initiatives pages to learn more.

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