Hayley Paige x BHLDN

Designed for BHLDN by

Witty and whimsical, charming and celebratory, new yet wonderfully nostalgic—these are just a few of the ways we’d describe our brand-new collaboration with Hayley Paige! We’re delighted to partner with Hayley in offering exclusive styles for BHLDN brides and (huge news!) we’ve got more than just gowns. The Hayley Paige x BHLDN collection also includes cocktail looks and more to round out your bridal wardrobe, plus bridesmaid and flower girl dresses so your whole wedding party can join in the fun. Explore our new arrivals and dive into our Q&A with Hayley below.

A World of

Bridal Unbridled

A world of Bridal Unbridled

“This collection is for the no-fuss but make-it-fabulous bride. I wanted to design pieces that felt like a familiar fantasy, with subtle hints of nostalgia and newness.”

- Hayley Paige

Our Q&A With Hayley

Q: What inspired you when designing the Hayley Paige x BHLDN collection?

A: This collection is charming, approachable, and celebratory. There’s always a sprinkle of indulgence when it comes to wedding-related design, but these styles offer interchangeability and fabulous-on-a-whim style (with permission to frolic, of course!). I wanted to design pieces that felt like a familiar fantasy, with subtle hints of nostalgia and newness.

Q: How did you get started as a designer?

A: In my fantasy, I clicked my heels together…in reality, becoming a designer is forever a work in progress. So many early experiences initiated an emotional and visceral attachment to pursuing a creative profession: my grandmother teaching me to sew; my parents introducing me to the imaginative and soulful music of the 50s, 60s, and 70s; and my fascination with Disney animation and illustration.

Q: Tell us about the first gown you ever designed.

A: It was a short, hot pink wedding dress made from my mom’s old prom dress! I was about 6 years old and I hand-sewed parts of it together. My cousin and I played dress-up nonstop, which had a huge effect on me wanting to celebrate and create through dress design. I go to Burning Man with that cousin every year—we love to ‘get extra’ and dress up thematically.

Q: What are three phrases that describe the Hayley Paige x BHLDN bride?

A: Full of zest, wit-full-of-whimsy, casual princess

Q: What are three phrases that describe YOU?

A: Playful, attitude of gratitude, easily distracted by sparkle

Q: Can you walk us through your design process for this collection?

A: While it’s true that there is a beginning spark and an end product, the development of each design is as unique as a love story. This collection is also my first foray into cocktail and supplemental wardrobe pieces. I wanted to make a splash, while allowing a playful approach to creating a wedding wardrobe.

Q: What songs are on repeat in your studio?

A: I keep it eclectic, but some of my go-to’s include Fleetwood Mac (Stevie Nicks is a national treasure and I’ll shout it from the rooftops) and Al Green or Crosby Stills Nash & Young (if I’m feeling soulful). For this collection, I dabbled freely in 90’s nostalgia with No Doubt, Goo Goo Dolls, and heaps of soul hip-hop groups. (Click here to listen to the Hayley Paige x BHLDN playlist!)

Q: Which 2020 bridal trend are you most excited about?

A: I love “side hustle” lewks—the idea of complementing your ceremony gown with a romper or cocktail dress in a similar fabric. We’re living in a world of bridal unbridled, so there are no rules in playing up your wardrobe, mixing-and-matching, having something detachable…we’re here for it!

Q: Veil, tiara, or flower crown?

A: Don’t make me choose! How about a floral cathedral veil with a light dusting of rhinestones?

Q: Which piece from the new collection would you most want to wear?

A: The Drew Romper with the Winona Overskirt. I love the idea of having two looks in one and closing the night with an unexpected short style that begs to be on the dance floor (with a glass of champagne in hand of course!).

Q: If you could raid one person’s closet, who would it be?

A: Elton John or Gwen Stefani.

Q: Tell us about your favorite details in the collection.

A: Honestly, the cocktail pieces! This is an entirely new category for me, so I’m grateful to bring a new ‘date’ to the party. A lot of these pieces are meant to pair with existing bride styles, so they’re a spirited way to expand our offerings without ruffling too many feathers.

Q: Is there a famous or historic bride whose style you admire?

A: I’m not sure if you’d consider this historic, but I’ve got to go with Ariel from The Little Mermaid. The puff sleeve and basque waist look is begging for a comeback!

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