Sachin & Babi Designer Spotlight

Sachin & Babi

Sachin and Babi Ahluwalia met as students at the Fashion Institute of Technology, where they bonded over common interests, ambitions, and their upbringings in India. The husband-and-wife duo worked behind the scenes for top design houses for more than a decade, learning from the best in the industry. In 2009, they launched their namesake brand, offering luxurious style at accessible prices. Their designs are known for vibrant color, texture, and embroidery, blending traditional Indian influences with a modern sensibility. We chatted with Babi about their inspiration and perspective on modern style.

“Women are more confident, empowered & stylish than ever before. It’s a liberating time for women who enjoy fashion.”

— Babi Ahluwalia

Our Q&A With Babi

Q: How did Sachin & Babi get started?

A: We started our B-to-B business 24 years ago—when we were 23 and 24—and worked for over a decade as a design service business. We collaborated with iconic designers like Oscar de la Renta, Valentino, and Armani. During that time, we learned from the finest in terms of embroidery and silhouettes, but we came to realize that we couldn’t afford these gorgeous pieces. As we had developed a skilled atelier in Mumbai, we decided to start our eponymous line to offer a designer sensibility at a better value.

Q: What inspires your designs?

A: Each season is different. Our inspiration ranges from travel to vintage textile swatches and prints. We also collaborate with our partners to learn what their customers are looking for, then go to the drawing board to work on new and innovative ideas. We keep things fresh while listening to our consumers.

Q: What are some hallmarks of Sachin & Babi designs?

A: Our Indian heritage definitely influences our designs—we say that ‘pink is our navy.’ We love vibrant hues and feminine silhouettes.

Q: How would you describe the Sachin & Babi wearer?

A: She enjoys fashion and color, and she takes pride in the joy of dressing!

Q: What is your favorite decade of fashion?

A: Definitely now, because women are more confident, empowered and stylish than ever before. A woman can choose to wear a sequin tuxedo, a slip dress, or a ballgown to her wedding. It’s a liberating time for women who enjoy fashion.

Q: What is your favorite famous wedding gown?

A: Grace Kelly’s wedding gown.

Q: Do you have any advice for brides who are in the process of defining their wedding style?

A: Take ownership of your sense of self and celebrate your style, whatever it may be.

Top of Page