A Century of Weddings: The 1970s

A Century Of Weddings: The 1970s

We’re following the Sixties with another revolutionary decade—welcome to the Seventies! Disco and flower power reigned supreme, with musical icons like Stevie Nicks and Joni Mitchell capturing the free-spirited style that defined the era. 70s brides (and grooms!) flocked to white wedding suits and worked disco dance moves into their receptions, while reflecting the political and cultural changes of the time in modernized vows. Let’s take a closer look at the wedding trends of the decade!

Wedding Trends

Do the hustle:

As the decade of disco commenced, couples incorporated dance lessons into their wedding preparations so they could show off their stellar moves at the reception. All together, now – do the Hustle!

Following suit:

In tune with the decade’s disco culture and uber-groovy vibe, it wasn’t just brides wearing white—grooms got in on the action too! Fitted white suits (usually paired with shaggy hair and a thick ‘stache…) were the look du jour for 1970s grooms.

The new I do's:

The 1970s included major moments for women’s rights (to name a few: Gloria Steinem and Ms. magazine, Erin Pizzey creating the first domestic violence shelter, and the 50-year anniversary of the 19th Amendment!), which reflected in custom vows. While some couples wrote their own, many chose to simply eliminate the word “obey” from the traditional wording!

Bridal Style

The original cool girl:

Big ballgowns and floaty A-lines took a backseat as structured pantsuits and sleek, tailored bridal looks charged into the spotlight. Trendy separates offered a sharp aesthetic for a “cool girl” vibe. On the opposite end of the style spectrum, a boho-chic aesthetic also captured the eyes of 70s brides. Big bell sleeves paired with graphic lace and draped fabrics for an effortlessly laidback bridal look.

Hang onto your hats:

The “flower child” aesthetic of the 60s continued in the world of accessories, with brides adding bohemian touches to their looks. Flower crowns and feathery coverups were focal points for wedding day style. Another popular piece? Hats! Wide-brimmed hats added a crisp detail to an easy bridal pantsuit, perfect for the city chic bride.

Hair & Makeup

Birds of a feather:

Hairstyles from the 70s are a constant on our beauty mood boards for several good reasons: feathered hair (thanks, Farrah!), soft bangs, and center parts à la Marcia Brady were iconic looks of the era. Diana Ross moved from a coiffed beehive to a natural afro while Iman sported structural styles on nearly every magazine cover in the world.

Starry-eyed & fresh-faced:

From fresh faces to sparkly eyes, the 70s were filled with memorable makeup trends. Dewy skin with a sprinkle of light blue eyeshadow and a slick of sheer gloss captured the hippie-chic vibe of celebrities like Stevie Nicks and Joni Mitchell. On the flip side, electric makeup looks that incorporated glitter, bold lips, and extreme contouring were Studio 54 staples, thanks to Cher, Debbie Harry, and David Bowie (to name a few!).


Have a (disco) ball:

An era of funk fever and discotheques, the 70s were alive with pulsating music and dancefloor-ready hits. Donna Summer and Gloria Gaynor commanded the disco scene, along with the Bee Gees, Earth, Wind & Fire, and ABBA. Groups like Fleetwood Mac, Led Zeppelin, and The Eagles captured the grandiose and sometimes-eerie rock sounds of the decade, while icons like Cher and Elton John cemented their legendary status.

Saturday night special:

The decade of disco was personified in Saturday Night Fever (1977), thanks to John Travolta’s fancy footwork. Comedy was forever changed as Saturday Night Live (1975) appeared on TV screens across the country. A new wave of Hollywood filmmakers also released some major blockbusters, including Star Wars (1977) and Jaws (1975). A modern take on this glam-rock era? Almost Famous (2000), starring Kate Hudson as the enigmatic Penny Lane.

Famous Couples

Bianca & Mick Jagger:

Bianca Jagger donned a white YSL Le Smoking jacket (sans blouse!) and silk skirt for her 1971 nuptials to the legendary rocker. To top it all off? An oversized white hat with a gauzy veil. While the marriage didn’t last, her ensemble remains one of the most iconic bridal looks ever.

Aretha Franklin & Glynn Turman:

The Queen of Soul married her actor husband in 1978 wearing a demure scoop neck gown, complete with illusion paneling and a white pillbox hat/veil combo. Never one for subtlety, the legendary songstress also donned a long, white cloak detailed with intricate embroidery. (And for that, we have nothing but R-E-S-P-E-C-T.)

Farrah Fawcett & Lee Majors:

Known for her sunny disposition and feathery layers, Farrah Fawcett married the heartthrob actor in 1973 wearing a dreamy bohemian dress. Crocheted lace panels and billowy sleeves evoked a free-spirited feel for the Charlie’s Angel. Topping her famous tresses? A wide-brimmed hat, of course!

And that's been the 1970s!

Onto the next decade: The 1980s.

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