Shades of White Guide
Shades of White Guide
Snow
A crisp white that glows.
Ivory
Natural, warm undertones
like an eggshell.
Cream
A milkier hue with yellow undertones; appears bright in daylight and rich in indoor lighting.
Champagne
A whisper of rosy gold.
Blush
Barely-there rose with an earthy quality, reminiscent of Himalayan pink salt.
Color Notes
A few factors to consider when choosing your gown
Material
Whites appear more one-note on matte fabrics like crepe. Reflective materials like satin are more dynamic; their shimmer accentuates the cool tones in snow and warm tones in ivory, cream, and champagne.
Lighting
Gown colors respond to changes in light - sunlight, indoor light, candlelight - in surprising ways. Snap photos in the gown next to a window, in the middle of a room, and in the dressing room to mimic wedding day lighting.
Lining
A liner gives a unique dimensionality to a gown. Lining of the same hue as the shell lends richness. A darker liner will deepen the color of a white tulle skirt and add contrast to a white lace overlay.
Veil Pairing
A veil can really brighten a look! Opt for one that's the same shade or one shade lighter than the gown. See our complete guide to veils »